Picture courtesy of Velo Restaurants Ltd, Tooley Street, London, displaying its digital menu board with Repeat Signage Media Wall software
I belong to a local business networking group who meet monthly over breakfast and listen to key speakers. One speaker talked about brands and immediately immersed us in his talk by displaying a number of brand logos and asking us what our gut reaction was to each.
I thought this was an interesting exercise as it brought home the fact that what you may think about your brand - after all its your baby and you're passionate about it - may not be others see, feel and think. To illustrate the point, the speaker projected the brand local of a high street store and this brought forth comments from 'loathe the shop, never shop there', to 'it's okay, its cheap and convenient'. His next brand logo had a totally different response as we were asked what we felt the brand portrayed. 'High end department store, quality goods, knowledgeable staff always willing to help, pay a bit more but their customer service is great and goods are reliable.'
Our speaker then worked his way through a few car manufacturers logos before moving onto pictures of people, who essentially are their own brand. Sir Richard Branson and Jamie Oliver, to mention a few.
It would have been interesting to have a follow up
session, where each of the attendees could have
projected their own brand, be that their Company logo,
their product or service or themselves, and gain
feedback of how others viewed their brand.
Obviously, companies have their own target customers and there is a place for bargain shopping and top of the range. But where it can fall down is when a company feels their brand projects a particular image and the majority of their customers disagree. Your staff too, are important to your brand, and they need to share your vision and passion, otherwise your reputation can easily be damaged. Picture courtesy of Velo Restaurants Ltd., London who use Repeat Signage software on their digital menu board
Social media is very powerful, and instead of meeting
people face to face, you're meeting different people
online. You wouldn't dream of going up to a complete
stranger who you'd only just met and say, 'hey, we have
a 20% sale this week, here's my card, ring me tell me
how many you'd like to order'. Yet some people seem to
think it is okay to do so online, in a social media
environment, to complete strangers.
I don't know about you, but when people approach me in that way, I don't like it and that instantly puts me off their brand, even if what they are offering may have been of interest. Likewise, I get hundreds of emails a day, trying to sell me something, from companies and people I've never heard of, and certainly haven't subscribed to be on their mailing list.
To put this to the test, I used a unique email address in the contact area on one of my social media sites. Within days, I was receiving multiple emails, with 'buy now' type messages. I'd never do business with them.
It is important to protect your brand and image, and all your social media should contain your brand logo and brand background image and photo where applicable. So when people visit your pages, they get the same brand experience whether on a social media page or your website.
When we meet and introduce ourselves face to face in
a business setting or meet online via your website or
social media, I think we have to tell a little of our
story to contacts we meet for the first time, so they
get to know you and your brand and what you stand for.
Only then will they do business with you. The old adage
of 'people do business with people they like and trust'
still holds true. So here is our story.
As an ex-teacher, we often had new equipment
delivered into school, with little or no knowledge
of how to use the new technology. Having worked over
20 years in the audio visual industry, I wanted to
give something back into education, and I contacted
manufacturers, such as BenQ, Clevertouch, iiyama,
NEC Displays, Panasonic, Sharp, Sony and
Unicol for information and case studies on
using their audio visual and ICT technology. Thus
the idea for Teaching Technology was born and
launched in January 2011 as a hard copy printed
magazine and then as an online downloaded PDF.
Due to its success, and downloaded in over 60 countries, I decided to change it from PDF editions to an online website publication and extend the content to cover education, leisure and hospitality, retail and signage, and corporate applications.
I am passionate about privacy of data, and my pet
hate is the growing number of spam emails I receive
daily. Although I welcome emails and newsletter from
companies who've information I've subscribed to.
Therefore, we never, ever spam, nor do we pass on
your details to anyone.
To Subscribe FREE to Teaching Technology (and it will always be free), you receive a monthly newsletter linking to newly added articles and case studies and automatic entry into monthly prize draws. It doesn't matter where in the world you live, whether you are a teacher or in business, you are welcome to join us.
Kind regards, Linda Adams (Editor)